Strategic Marketing Management Cases (The Irwin Series in Marketing)
By Unknown Author.
Description
"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies. - from Amzon
ISBN(s)
0256105316, 9780256105315
