Global Marketing: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing)
Description
This text focuses on the environment of politics, finance, legal and economic regions of marketing. The text has course versatility with a three-way partition allowing instructors to construct alternative courses outlines with which to use the text. It allows a shorter markerting course going straight from the first three chapters to chapter 11; an international marketing element focussing on the local marketing and the global manegemnt sections; and an "export marketing" course derived from the text selected from the foreign entry chapters. - from Amzon
ISBN(s)
0256160511, 9780256160512
